Sofia, Bulgaria’s vibrant capital, is one of Europe’s most underrated gems. With a history stretching back over 7,000 years, this city offers an engaging mix of cultural heritage and contemporary flair. Walking through Sofia feels like time travel—one moment you’re admiring the gold-domed Alexander Nevsky Cathedral, and the next you're sipping espresso in a trendy café near Vitosha Boulevard. The city’s archaeological richness is impressive. The Roman ruins of Serdica lie beneath modern buildings, and the Church of St. George, dating from the 4th century, stands quietly amidst the urban bustle. Sofia’s museums, such as the National History Museum and the Earth and Man Museum, hold vast collections that reveal Bulgaria’s multi-layered story. But Sofia isn’t just about the past. It’s a youthful, forward-thinking capital with an ever-growing arts scene. Bohemian neighbourhoods like Shishman Street and the ‘Largo’ area host galleries, street art, indie bookstores, and open-air festivals. Meanwhile, Mount Vitosha looms just 30 minutes from the centre—ideal for hiking or skiing. Affordable, compact, and bursting with character, Sofia offers a rich city break that won’t overwhelm. It’s the perfect base for exploring Bulgaria, while rewarding visitors with its own eclectic charm.

Plovdiv is one of Europe’s oldest continuously inhabited cities, and it wears its history like a badge of honour. This ancient settlement, older than Rome or Athens, has evolved into a contemporary cultural hotspot while preserving its storied past. Start your journey in the Old Town, where cobblestone streets wind through restored 19th-century houses, Orthodox churches, and art galleries. The Roman Theatre, still used for concerts today, offers breathtaking views over the city and a taste of antiquity. Just a short walk away, the Kapana Creative District is a lively hub of cafés, craft shops, and street art—a favourite among young Bulgarians and tourists alike. Plovdiv was the European Capital of Culture in 2019, and it shows. The city hosts numerous music, film, and folklore festivals year-round. Whether you’re attending Opera Open at the ancient theatre or browsing a local craft fair, there’s always something happening. Food here is a treat—local taverns serve up hearty fare like slow-cooked lamb and tarator soup, and wine bars offer tastings from nearby Thracian Valley vineyards. With its relaxed pace, pedestrian-friendly layout, and artistic soul, Plovdiv delivers an inspiring cultural getaway.

Stretching over 378 kilometres, Bulgaria’s Black Sea coast is a treasure trove of golden beaches, seaside resorts, and charming port towns. Whether you're a sun-seeker, family traveller, or nightlife enthusiast, there’s a spot for you along this sun-drenched shoreline. The most popular resort is Sunny Beach, known for its vibrant nightlife, wide sandy beaches, and family-friendly amenities. With its water parks, beach clubs, and all-inclusive hotels, it’s ideal for a fun-filled holiday. Just north lies Sveti Vlas, a more tranquil choice with upscale marinas and relaxing beach lounges. Further south, Nessebar—a UNESCO World Heritage Site—is a history lover’s dream. This ancient town sits on a rocky peninsula and is filled with Byzantine churches, old windmills, and quaint seafood restaurants. It offers the rare experience of combining beach time with cultural exploration. Varna and Burgas, the region’s main cities, provide urban vibes with beaches nearby. Varna boasts Roman baths, botanical gardens, and a buzzing student population, while Burgas is known for its sea gardens, art festivals, and birdwatching lagoons. The Black Sea coast is a blend of natural beauty and human creativity, and its warm waters, vibrant towns, and affordable luxury make it perfect for your next beach escape.

If you're dreaming of an Alpine holiday without the Alpine price tag, Bansko is your answer. Tucked at the base of the Pirin Mountains, Bansko is Bulgaria’s top ski resort—and one of Europe’s best budget winter destinations. Bansko’s ski season typically runs from December to mid-April. It boasts over 75km of well-maintained pistes, suitable for all levels, from first-timers to advanced skiers. The modern gondola and lift system ensures smooth transport up the slopes, while ski schools and rental shops make it easy to gear up and get going. But Bansko is more than just a ski town. Its charming Old Town features cobblestone lanes, traditional taverns (mehanas), and cosy fireplaces. Enjoy hearty Bulgarian dishes like bean stews and grilled meats, paired with local red wine or rakia, in rustic settings that warm both body and soul. Après-ski here is laid-back and authentic—expect live folk music, mulled wine, and friendly locals. Accommodation ranges from boutique hotels to family-run guesthouses, all offering great value. With its blend of sport, scenery, and tradition, Bansko delivers a full winter experience. Whether you're on the slopes or sipping hot cocoa in town, this mountain retreat won’t disappoint.

Perched dramatically on forested hills and bisected by the Yantra River, Veliko Tarnovo is a fairytale town where Bulgaria’s medieval spirit lives on. Once the capital of the Second Bulgarian Empire, it’s packed with history, architecture, and sweeping views. The centrepiece of the town is Tsarevets Fortress, a sprawling medieval stronghold complete with reconstructed towers, churches, and ruins. Walking its ramparts is like stepping into a history book. At night, the fortress is lit by an impressive sound-and-light show that recounts the town’s epic past. Beyond the fortress, you’ll find artisan quarters like Samovodska Charshiya, where local craftsmen sell pottery, leather goods, and traditional sweets. The architecture here is distinct—terraced houses clinging to cliffs, red-tiled roofs, and narrow winding streets that open to panoramic viewpoints. Veliko Tarnovo is also a university town, which brings a youthful energy and plenty of cultural events. Cafés, art galleries, and museums dot the city, while nature trails and river cruises offer tranquil escapes. Ideal for history buffs, romantics, and photographers alike, Veliko Tarnovo offers a captivating mix of old-world charm and natural beauty, wrapped in a peaceful, walkable setting.

The Rila Mountains are a paradise for outdoor lovers. Home to Bulgaria’s highest peak, Musala (2,925m), and the famed Seven Rila Lakes, this national park is ideal for hiking, wildlife watching, and escaping the hustle of urban life. The Seven Rila Lakes trail is the crown jewel—an accessible day hike that rewards you with alpine scenery and glacial beauty. Each lake has its own shape and name, tied to local legend. Whether you’re an experienced trekker or a casual stroller, the marked paths and cable lifts make exploration doable for all. Also nestled in the range is the Rila Monastery, Bulgaria’s largest and most iconic religious site. Surrounded by forested slopes, the monastery's striped facades, colourful frescoes, and quiet courtyards make it a peaceful cultural stop after a mountain hike. The air is fresh, the views are endless, and accommodation options range from cosy huts to spa hotels in nearby towns like Sapareva Banya. Guided tours and adventure packages are readily available for solo travellers or groups. Nature, culture, and spiritual peace coexist in the Rila region—offering an unforgettable Bulgarian wilderness escape..

Wine lovers, rejoice—Bulgaria is one of Europe’s best-kept secrets when it comes to viticulture. With a history dating back to Thracian times, this land is rich in winemaking tradition and home to a range of grape varieties found nowhere else in the world. The Thracian Valley is Bulgaria’s most renowned wine region, producing bold reds like Mavrud and Melnik. Wine tours here include visits to boutique vineyards, cellar tastings, and pairings with traditional dishes in scenic countryside settings. Northwest Bulgaria, especially around Vidin and Pleven, is gaining recognition for its natural wines and organic production. These areas are perfect for wine lovers looking to escape the tourist trail and discover small producers crafting big flavours. Most tours are family-run and deeply personal—expect passionate hosts, hearty meals, and lots of storytelling. Whether you join a full-day tour from Sofia or spend a weekend among the vines, you’ll be immersed in a proud and evolving wine culture. Raise a glass to Bulgaria’s rising profile in the wine world—it’s affordable, authentic, and absolutely delicious.

Often dubbed the “Spa Capital of the Balkans,” Velingrad is Bulgaria’s premier destination for wellness. Tucked in the Rhodope Mountains and surrounded by pine forests, this town boasts over 80 mineral springs and a microclimate ideal for healing and relaxation. Hotels and spa resorts in Velingrad offer state-of-the-art facilities—thermal pools, salt rooms, saunas, and hydrotherapy treatments—combined with natural mineral waters renowned for treating respiratory, skin, and joint conditions. Whether you’re seeking therapeutic recovery or indulgent pampering, Velingrad delivers. Beyond the spa doors, nature calls. The area is crisscrossed with eco-trails and cycling paths, while the Kleptuza Lake and local caves offer peaceful afternoon outings. Organic restaurants, yoga studios, and herbal tea houses add to the holistic vibe. Velingrad’s healing traditions date back to Thracian times, but modern luxury ensures a five-star experience. It's a destination where wellness isn’t a trend—it’s a way of life.